Why It’s Never Too Late To Build The Life You Love
(AND The Only Anti-Ageing Secret That Really Works!)

Recently, I went to beautiful Marrakech to celebrate my birthday with all of my closest friends and it made me think about my age and how it’s never too late to build the life you love.

Age is an interesting thing because, as you come to each birthday, it makes you think about the future and the need to take better care of yourself.

I have no problem with my age whatsoever. I never have and sincerely hope I never will. I don’t think I’ve ever really looked at it in the same practical sense that other people have. Maybe because my friends’ ages span years! Some of my friends are 10-12 years older than I am and others are 9 or 10 years younger… so relating to people of different ages isn’t a new thing for me.

All of this made me think, though, about how age restricts us.

Sometimes we think we’re too old to do something and other times we think we’re too young. So what does age really mean? For me, it’s about a set of experiences and as I get older, I have more of them. I want to stay as fit, healthy, agile and young looking as I am now for the rest of my life. And I work hard at doing that by eating right, exercising and doing things to take care of myself.

I looked back at photos of me over the last five years and I think I’ve turned into a bit of a Benjamin Button. I seem to get younger every year? Now, don’t hate me for that because it’s not actually true, obviously. But what’s happened is as I become happier in myself and what I’m doing it’s reflected in how I look, how I feel and in my confidence. That’s crucial – when you’re happy in yourself, it’s reflected in how you look internally, externally, and how you come across to other people.

So, for me, age is something to be embraced. Our attitudes towards age have changed and they need to carry on changing. We need to recognise all of us are going to live longer – that’s just a fact.

In fact, last night, in the souk in Marrakech we were talking about how when we left university we used to travel so much. Then you get responsibilities and suddenly life becomes complicated and we stopped doing the very things that keep us young and happy and focused. I think those are the things we need to focus on.

So, what does age mean to you?

For me, it’s just about making the most of the time that we have here. It’s about being our true selves, taking care of our bodies, and understanding that most of us probably have an extra 20 years over what our parents had.

So, how are we going to look after ourselves? What are we going to do with that extra time we’ve got and how can we make sure that we don’t use age as an excuse not to do what we want?

When I started out at the age of 21 working for Chris Eubank, I thought I was too young. But I realised that if I carried on thinking like that – it was going to stop me from doing what I really wanted. So, I quickly threw that idea out of my head and I decided if man can land on the moon, then it doesn’t really matter whether I’m 21, 31, 41, 51, 61, 71, 81… whatever it is I want to do, I’m sure I can find a way to make it happen – and I’m pretty sure all of you can do the same thing.

Don’t use age as an excuse to stop doing what you want to do. It doesn’t matter what age you are right now. Whatever dream you have for you and your business, that’s what you need to pursue.

You can sit back and think I’m 45… I’m 52… I’m 61. It’s too late for me. I’m too old to do this. I’m 21… nobody will ever take me seriously. Or you can find a load of examples of other 21 year olds who went out before you and created hugely successful businesses or climbed mountains, or swam oceans or did whatever it is that you want to do. You can find great examples of people who are doing amazing things at any age. There are some phenomenal stories – Colonel Sanders founded KFC when he was 65.

So, my message is not to let age hold you back. I think in life, it’s easy to fall into our comfort zone and try to find excuses for why we’re not doing things.