10 Jan What Stands Between You And The Life You Want? (spoiler alert: it’s down to YOU)
So you know the theory…
Creating online courses using the skills and knowledge you already have is big business and technically there’s nothing much to stop you staking your claim on a slice of the action.
And you also know that to live the life you want, trading your time for money just ain’t gonna cut it.
But while you want that life – the freedom, the autonomy, the financial rewards – something’s stopping you.
It’s OK. I get it.
I’ve been there. You’re standing on the edge of what could be the greatest, most rewarding leap you’ll ever take and even if you’re usually the most confident, go-getting kind of person, suddenly all these “what if” questions and “but I can’t…” statements appear from out of left-field.
And they’re enough to stop you in your tracks.
There’s a reason for these questions. But I’ll come to that later.
What I want to say to you right now, though, is, there is always a way—and the rest is just details.
Because if you’ve come as far as even considering building your online business and turning your unique knowledge into courses that people want to buy, something inside you has already ignited. It’s something that appeals to the side of you that wants more.
The side of you that wants something better than the status quo. So you’d better hear that side out.
But first, let’s kick those what-ifs and buts to the kerb, right now so that we can focus on what matters—your future.
I want to share with you what are far and away the five most common objections I hear from people about taking that leap—and I want to show you why you shouldn’t let them get in your way.
1. “But I don’t have enough time to get started…”
Here’s the thing: we can never, ever change the fact that we only get 24 hours in a day. But we can change the way we allocate our energies in those 24 hours.
Cut out the stuff that gets you absolutely no closer to your goal (the usual suspects, let’s face it: Game of Thrones marathons, checking Facebook, animal gifs) and carve out time – even if it’s just a couple of hours a day – to make things happen.
Make your future a priority. And don’t take your eye off the prize, because believe me, that prize is worth the commitment.
2. “But I don’t have the cash to invest in a new business…”
There are plenty of successful entrepreneurs out there who have proven that, to build a successful business, you can start with next to nothing.
Sure, you may need a minimal outlay, but it’s an investment in your future – you can even treat it as a Director’s Loan and plan to pay yourself back once your business is in funds.
Meanwhile, make full use of the free trials you can take up with platforms like Thinkific. Check out the free design tools from Canva to build your brand for nothing. Create email lists on Mailchimp for nada.
You can go a long way on surprisingly little and without feeling the pinch too much – just allocating a few quid a day on Facebook Ads for your new business can make all the difference.
Your daily venti latte or the chance to build a buzz? That’s really what it comes down to.
3. “What if running an online business and selling courses isn’t right for me?”
Honestly, there’s an easy way to tell. If the idea of putting in a little more effort and steadily working with patience and commitment towards a goal turns you off, then this probably isn’t for you.
But if you’re committed to creating the life you want, if you’re willing to put in the work now for potentially life-changing benefits further own the line, if you’re sick of working 9-5 and know there must be something better, if you’re ready to shake things up… you’ve got this.
4. “But I don’t think I have the right skills…”
If we all waited until we were experts to start doing something, we’d never get anywhere, would we?
I need you to understand two very important things:
The first is that you know more than you think you do. In fact, you know stuff that other people would love to know. Never, ever underestimate this.
The second is that, if you are willing to broaden your own experience and learn (and yes, I do mean through courses like mine!) and even ask for help when you need it, you’ll develop a whole online skillset almost without noticing.
And if you hit a wall, there is always an army of brilliant freelancers out there who can help you with pretty much anything, from email automation to filming your course video. Check out Upwork or Odesk, for example.
5. “Gah! But I’m still not sure I can actually do this…”
Look, I’m not one to sugarcoat it:
The success of your online business is really down to you. So if you want to grasp the opportunity for a better life but are still thinking in terms of objections, I just want you to ask yourself this:
What am I really afraid of? Because if you dig a little deeper, you might just find that the idea of success if just as terrifying as the idea of failure and that’s why all the questions start just as we’re about to leap. Because you’re stepping towards possibility and success.
I love these lines (from a book by Marianne Williamson) that just hit the nail on the head for me:
“Our deepest fear is not that we are inadequate… it’s that we are powerful beyond measure”.
And I believe that. If you’re feeling that too, acknowledge it and then let it go. Because as Williamson went on to write: “…your playing small does not serve the world”.
And if you ever needed a mantra to get you moving towards that life you want, there it is, right there.