The most powerful thing we can do is learn to be ourselves. I know that sounds a bit crazy… who else are we supposed to be? The truth is, it’s a lot harder than it seems. For most of us, we have spent years trying...

People spend loads of money on getting their branding perfect — and rightly so, since your branding really is the personality of your business. But did you realise that actually, you’ve got two brands? The brand that you spend the money to develop … and...