How to Repurpose Content So You’re Not Constantly in Creation Mode

I’ve found that creating content is one of those things that’s a lot like exercise. You get really excited at the beginning, throw yourself into it, enjoy it and think you’ll never get tired of it … then a few months later the fun has gone out of it and you’d rather file your taxes than write even one more blog post.

There are a lot of reasons for this — it takes a lot of endurance to keep coming up with new content, especially if you don’t batch your work. But I think the main reason is that people just aren’t designed to be constantly in creation mode, and when we try to work like that, we burn ourselves out with the very things we used to love doing.

But since putting out a steady stream of new content is such an important part of doing business, a lot of people try to push themselves to create more, more, more all the time, and then get frustrated when they can’t keep it up. There’s a much better way though — instead of constantly trying to come up with new content, when your creativity needs a break, just repurpose your old content.  Just like my new book, Do Less, Get More – How To Work Smart And Live Life Your Way says – it’s about doing less, but doing it better!

Here’s how:

1. Rework old content.

Go back through your archives and look for content that based on a good idea and revamp it, or find content that did really well and expand on it. As long as you’re focusing on topics that are evergreen for your readers — meaning that they will always be relevant to them — then you’ll be fine.

2. Give people an update.

If you announced the beginning of something in a post a while ago, give people an update on how it’s going. With content like this, you can keep most of what you’ve already created the same — just reword it slightly and give people a short update about what’s happened since then. This way you won’t have to create totally new content, and you’ll get people invested in following the story of your business’s growth.

3. Repurpose content from other your blogs.

If you’ve got several blogs running at once, pull content from one blog, give it a quick reposition for the audience of the other blog, and post it there. This also works if you have a blog from an old business that you’re no longer running or a blog that you’ve let go dormant — you can still pull that content and revise it for your current audience.

4. Pull from your other materials.

Is there anything that you can pull out of your courses, webinars, workshops, books or ebooks, or even your social media? Think about how you can expand or concentrate material you’ve already created.

5. Change the format.

Remember, content can come in all kinds of formats, not just blog posts, so get creative! If you have a blog post on a subject, why not turn it into a video, an infographic, or even a short ebook?

6. Proactively repurpose.

When you’re brainstorming new content ideas, don’t just stop with one version of each idea. Think of at least three different ways you can talk about the same idea, and save the ones you don’t use now for easy repurposing later.

I’d love to know … Have I sparked some ideas for you? Tell me what you’re going to repurpose in the comments below!

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