16 Jul How to Establish Yourself as an Expert in Your Field
A lot of people take an ‘if you build it, they will come’ approach to establishing themselves as an expert. After all, doesn’t it make sense that if you consistently do good work, people will recognise how great you are?
Well, to a point … while your clients will be happy with you, you probably won’t be able to build the reputation you need to really grow your business on good referrals alone. It’s really important that you actively take steps to establish yourself as an expert in your field — it not only differentiates you from everyone else; it lets you charge premium prices.
So how do you build that reputation for yourself? While a degree would have done it in years past, the same standards simply don’t apply now, especially if you’re running an Internet-based business. But there are definitely things you can still do to establish yourself as an expert.
Blog and use social media regularly
If done right, your blog can be your portfolio and your branding all in one. By blogging regularly, you show your target market that you understand enough about your field to write knowledgeably about it over and over again. The same thing applies with social media — act a curator of content that you know will interest your target market, and engage with your target market and your peers regularly, and you’ll become known as an interesting person with answers.
Run webinars and courses
While webinars and courses are a good way to make money, they’re also excellent for showcasing your expertise. Make sure you have at least a few webinars or courses that are free or priced cheaply enough that pretty much anyone can afford them. This way you can get more people in touch with your work, and you can have a good base of qualified leads to nurture into buying higher priced products.
Write a book
Writing a book is a fantastic way to establish yourself as an expert — the cachet of being a published author is worth much more than whatever you make off of book sales. There are two ideal times to write a book: when you’re just starting out and building your profile and platform, and when you can’t fit in any more one-to-one work, but you still want to reach more people. Whichever point you’re at, make sure that you tailor your book to your purpose — a book you write to build your platform will be very different from a book that you write just to inform.
Do affiliate work people who are already established
This is especially important when you’re just starting out. While you can definitely build a reputation as an expert without working with anyone else, associating your name with someone who’s already established themselves as an expert can get you there much faster. It’s not that hard to do: just make sure you’ve got a great offer that’s a fit for their audience, build a relationship with them long before you make your ask, and follow through with whatever you promise them.
I’d love to know … what’s the next step you’re going to take to establish yourself as an expert in your field?