12 Jan Why Creating Online Courses Should Be Your Number One Business Priority
If you’ve read my blog at all, then you probably know that creating online courses is something that has a strong personal resonance for me.
It helped me by bolstering my income until my first book absolutely changed my career. And it can help yours too.
Give yourself more opportunities
When we started to create online courses in my business, it truly changed the trajectory of our business.
I’ve had the opportunity to work with some of the most innovative business minds in the world like Richard Branson and James Dyson, working up from a humble background to be where I am today.
But it wasn’t just about putting in the long hours and pushing ahead. It was about opening my mind and changing my approach.
If you create online courses, you have the flexibility and freedom to reach not just one person but up to 100 or even 1000.
There is no end to how many people can access your skills, knowledge and expertise, so you are able to scale your business and create leverage where none existed before. You can manage your hours to work for you, instead of working for your hours.
And while I’m not going to say it’s the magic pill (that’s not my style) it is a lucrative path to better income and a better lifestyle.
But that’s not the only reason
Take a look at your experience: you’ve developed your knowledge and you’ve developed your expertise. Don’t you think you have a duty to try to share that with as many people as possible?
Creating online courses is the easiest way you can do that.
Because the truth is, wherever you’re based, there is somebody in a different location who wants and needs what you do and what you teach, and the services and products you provide.
And here is one of the most important reasons to create online courses.
We are living in a truly global world with an incredibly diverse market which is waiting for us to fill our own personal niches.
And, without sounding too negative, in uncertain times where we are left wondering about the direction of the post-Brexit economy, it is more important than ever to diversify ourselves and look beyond our backyard for an opportunity.
So, how do you sell your online courses?
One of the best platforms for extending your reach is Groupon.
I know it seems like an unconventional endorsement of teeth-whitening strips and paintball activity days, but it is the number one platform in the world to sell online digital courses and products.
When you sell your course on Groupon, they become your sales channel for you.
So instead of having to go out there and hunt for customers, they do it for you. That’s right: They sell your product for you.
Do they take a hefty commission? Absolutely they do, and so they should because they’re giving you their customers.
As you build up your email database, you build a list of customers that you have the opportunity to serve, not just once, but as many times as they want to come back and benefit from your products and services.
And with today’s comprehensive and accessible technology, answering the needs of your clients is easier than ever.
What if I don’t have anything to teach?
You might feel apprehensive at first – you’re putting yourself on the spot, getting in front of a camera, and exposing your flaws and vulnerabilities.
But that is part of the process which makes us grow.
With experience, your confidence will grow, and you, in turn, will learn as well. You will begin to see this venture not only for its capital worth, but it’s mental and emotional worth too.
You will be making a difference in the lives of hundreds, even thousands of people as you open new doors for them.
It could be someone from the other side of the world whose dream is to work abroad, so you teach them another language. You have genuinely changed their life forever.
Perhaps it is a retired professional who wants to return to their roots and reconnect with art and music.
Maybe it is someone who wants to build something beautiful for their partner, or an aspiring young scientist who needs that extra edge of mentorship to spur her onward.
The future is in online education
By creating an online course you will empower, inspire, and embrace a movement which is already one of the fastest growing industries in the market.
If you want to know where the future is, it’s in online education. And you will be a part of that, while enjoying the freedom of a flexible lifestyle which channels your career in the direction you desire, and not vice versa.
Want to discover the EXACT process I used to help thousands of people by building a business I love?