One of my favourite parts of business is content creation. I love writing, I love sharing really actionable strategies and I love how good content can dramatically increase sales. So needless to say, I always cringe a little when I see a business that is...

People spend loads of money on getting their branding perfect — and rightly so, since your branding really is the personality of your business. But did you realise that actually, you’ve got two brands? The brand that you spend the money to develop … and...