The Most Important (And Overlooked) Business Asset You’ll Ever Have

If you’re anything like me as a business owner, then you spend a lot of time thinking about how to take care of your business assets. You find the best hosting company for your website, you buy backup software for your files, you make sure that your WiFi is blazing fast, and you buy planners and all kinds of stationery, all to make sure your business runs smoothly.

But I’ve found that many business owners fail to take care of their very most important asset: themselves.

How many times have you worked “just that one more hour” (or three) to get something done that could have waited? Or skipped lunch to answer your emails? When was the last time you thought to yourself, “My priority for the day is making sure that I take some time out for me ”?

Working ourselves into the ground has become a badge of honor for entrepreneurs — but I’m calling bullshit.

If you’re not taking care of yourself above everything else, then you’re crippling your business. There’s no one else who can work exactly like you can, or put exactly your spin on ideas, or provide that necessary spark to differentiate your business from the rest.

Believe me, I understand the temptation. I love the hustle, and for years I deliberately made myself so busy that I had no free time at all. And while I did accomplish a lot during those years, I’ve found that, paradoxically, I can accomplish even more now that I’ve stepped back from the busy and made myself an equal priority.

It’s just part of being human — as humans, even the most high performing of us have a finite amount of attention, energy, and focus, and when you try to push yourself past your natural limit, you just won’t be able to give your best.

So tell me, in the next week, what is one thing you’re going to do to take care of yourself?