Want to Build an Amazing Business? Be an Underachiever

OK, how many of you kind of cringed just by reading that title? After all, being an underachiever is totally out of line with the entrepreneurial, work hard/play hard, high achieving mentality, right?
Right — to a point. I am the first one to espouse hard work, bootstrapping, and high achieving. After all, in one of my very first businesses I took then-totally unknown James Dyson from working around a kitchen table to having a 60% market share in a matter of years. But what I so often see among small business owners is that their energy gets diluted as they try to stretch themselves to be the best at every part of running a business.
I absolutely get that you have to wear a lot of hats, especially when you’re just starting out.
But that’s not what I’m talking about; I’m talking about those situations in which a person tries to come out with a sparklingly witty new blog post three times a week, have a 24/7 social media presence, put out three ebooks in as many months all the while working with clients, running their own bookkeeping, and building a website.
That’s just a recipe for stress and burnout.
To be really successful in business, you can’t try to be amazing at everything all the time, and you don’t need to. You just need to be amazing at the right things at the right time, and let the rest go.
Rather than wearing yourself out with over achieving, you’ve got to figure out what’s going to bring you the biggest ROI at any given time and get laser focused on that, even if you’ve got to let a few other things slip down your priority list.
This type of focus is how you get amazing results, and it’s how you get to be really great at doing something, as opposed to being OK at a lot of things.
There are no prizes for being pretty OK at a lot of things. Get focused to get great results.
The other key here is to get a team of people supporting you. I’m a huge advocate of outsourcing, and will be the first one to tell you that I wouldn’t be nearly as successful as I am now without my network supporting me.
There’s no big secret here — you just look for people who are naturally really good at what you’re naturally less good at and figure out a way to work together, either by trading services, through a contractor relationship, or even through a friendship.