Are You Working On Your Business or In Your Business?

There are a lot of reasons that businesses fail. But one of the most common and frustratingly unnecessary ones that I see among people who run their own businesses is they spend too much time working IN the business instead of working ON the business.

I doubt you started your own business just to create another job for yourself — you started it because you had a passion, because you wanted to run a business that lets you build a life and a business you love.

Well, it’s impossible to do that without actually working on your business instead of just in it. If you find yourself constantly doing everything, getting caught up in the day to day so much so that you have no time to think ahead, you need to take stock …

Signs you’re working in your business:

You’re doing everything yourself.

Everything is done by the seat of your pants — you may make long term plans, but they don’t happen in the day-to-day running of your business.

You’re maxed out, but you’re still not making the money you should be.

You don’t really know where your business is going.

You can’t figure out how to scale your business.

But when you’re working on your business…

You focus on the areas that you’re really great at, and leave everything else to other people.

You set goals and create plans for the business and know exactly how you’ll follow through on them.

You don’t have to spend every second of your time running the business.

You’ve got multiple streams of income so everything doesn’t come down to your personal work.

You know exactly why you’re doing any one thing that you choose to do in your business — and you’re not constantly reinventing the wheel.

Let’s get real.

You’re going to have to do both work on your business and in your business, especially if you’re just starting out. Anyone who tells you that you can just set up a company that you dip into for four hours a week and end up with a wildly successful business is not exactly being truthful!  You can — and should — get to the point where you spend less and less time doing the little things in your business, but when you’re starting out, you’ll have to hustle! Just don’t get stuck there — that’s a quick way to burn out.

i’d love to know … are you working mostly on your business or in your business? And if it’s the latter, what step can you take TODAY to work on your business instead?