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  • 5 Secrets Most Aspiring Authors Don’t Know About Publishing a Book

    A few years ago, I couldn’t have told you the first thing about publishing a book. Like many people, I kind of thought you just wrote it, wowed a publisher with it, and then went from there. As I now know after getting some expert training and navigating the publishing process myself, I couldn’t have been more wrong. For instance, I didn’t know that:   You don’t drop a book…

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  • The 3 lies we tell to stop ourselves from taking action

    taking action

      Let’s just put this out there — taking action can be really scary. There’s always the possibility of failure, and it’s hard to break out of the normal routine, and besides, who really has the time to start a new project? So we sort of hem and haw, and end up convincing ourselves that, actually, now is not the best time to act. We should definitely wait. For instance,…

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  • 10 templates for saying no

    10 templates for saying no - blog

      Saying no properly is a lost art. Although a lot of people feel really awkward about saying no, I think women especially get uncomfortable with it, because we’re more societally trained to be people pleasers. But it’s one of the most important skills that you can master, because it ensures that you can keep your focus and your energy on the things that are most important to you. The…

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  • How to start the year right in 25 steps

    25 Steps To Start The New Year Right

    By my calculation, everybody’s to do list has about 6,537 things on it this time of year. We’re all busy with planning on making this year the best year yet; goals, resolutions, the gym … you know the drill. While there’s nothing wrong with all that, just being busy at this time of the year means that many people start out the new year unprepared and scrambling, which is just a…

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I think my unusual background has given me a broader perspective on both life and business.

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about Shaa

From the US to the UK, a state school to a scholarship to the City of London School for Girls, from the London School of Economics to writing for Cosmo, the only female boxing manager to starting my own businesses.

I’ve been lucky enough to work alongside some incredible people, both in the world of sport (Chris Eubank, Don King, Barry Hearn) and business: Sir Bob Geldof (as part of the founding team of and Sir James Dyson, who I am proud to have helped usurp Hoover as consumer champion. In fact, what I learned from them was more valuable than any MBA I could have done, anywhere.

Make It Happen Now! Download: 21 Steps To Creating A Business You Love!