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  • I need a little reassurance …

    Reassurance

    I’ll be honest, I don’t have too many moments of self doubt, but I have a few. We all do. It’s human nature. Maybe some of us pretend we don’t, but I’ve yet to meet even the most confident person who doesn’t need a little reassurance every now and then. I know I do. I don’t see it as a sign of weakness though, I see it as a sign…

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  • Why People Judge You … And It’s Not What You Think

    Shaa.com/blog

    We all know about first impressions and how they count right? You only get one chance and all that … But, a recent book by one of my favourite authors, Amy Cuddy paints a slightly different and I think more honest picture of what’s truly important when sizing someone up. People are usually asking themselves two questions: Can I trust this person? Can I respect this person? Cuddy claims that…

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  • If You Want To Make Something Work, You Have To Make Space For It…

    Make Space - Shaa.com

    If there’s something that you really want, you have to make space for it. Whether it’s a new project, writing a book, getting fit or finding the relationship of your dreams, it won’t happen unless you make both time and space for it. We can live in hope that these things will somehow miraculously just ‘happen’, but we know that’s not true. We won’t get any fitter or healthier if…

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  • How To Stop Doing What You Know And Start Doing What You Want

    Go to shaa.com

    You wouldn’t be the first to fall into this trap and I promise you, you won’t be the last. We do what we know, we do what we’re good at and we do what we ‘should’, but that doesn’t mean it’s what we want. Maybe we ended up where we are because of some exam result that said we were good at maths or family who thought we needed a…

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I think my unusual background has given me a broader perspective on both life and business.

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about Shaa

From the US to the UK, a state school to a scholarship to the City of London School for Girls, from the London School of Economics to writing for Cosmo, the only female boxing manager to starting my own businesses.

I’ve been lucky enough to work alongside some incredible people, both in the world of sport (Chris Eubank, Don King, Barry Hearn) and business: Sir Bob Geldof (as part of the founding team of Deckchair.com) and Sir James Dyson, who I am proud to have helped usurp Hoover as consumer champion. In fact, what I learned from them was more valuable than any MBA I could have done, anywhere.

Make It Happen Now! Download: 21 Steps To Creating A Business You Love!