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  • How To Avoid Burnout

    How to avoid burnout

    One of the things I found out when I was doing research for Do Less, Get More that impacted me the most was what a huge effect stress has on people — the majority of people report being at least ‘relatively’ unhappy for most of the middle part of their lives and the NHS estimates that 40% of all work-related illness is caused by stress. Yet, so many of us…

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  • 5 Tips For Your First Time Outsourcing


    I’m a huge advocate of outsourcing — as I talk about in my book Do Less, Get More, it’s one of the best ways to take control of your schedule so you can focus on what you’re naturally great at – and what gives you the greatest return on your time. However, I do know that it can be a little hard to start outsourcing if you haven’t done it…

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  • Are You Working On Your Business or In Your Business?

    Are you working on your business or in your business

    There are a lot of reasons that businesses fail. But one of the most common and frustratingly unnecessary ones that I see among people who run their own businesses is they spend too much time working IN the business instead of working ON the business. I doubt you started your own business just to create another job for yourself — you started it because you had a passion, because you…

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  • 5 Keys to Effective Content Marketing


    One of my favourite parts of business is content creation. I love writing, I love sharing really actionable strategies and I love how good content can dramatically increase sales. So needless to say, I always cringe a little when I see a business that is just not getting the whole content marketing thing as it’s such a wasted opportunity on so many levels. Maybe they’re sending out sales email after…

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I think my unusual background has given me a broader perspective on both life and business.

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about Shaa

From the US to the UK, a state school to a scholarship to the City of London School for Girls, from the London School of Economics to writing for Cosmo, the only female boxing manager to starting my own businesses.

I’ve been lucky enough to work alongside some incredible people, both in the world of sport (Chris Eubank, Don King, Barry Hearn) and business: Sir Bob Geldof (as part of the founding team of and Sir James Dyson, who I am proud to have helped usurp Hoover as consumer champion. In fact, what I learned from them was more valuable than any MBA I could have done, anywhere.

Make It Happen Now! Download: 21 Steps To Creating A Business You Love!