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  • How to Avoid Overcommitment

    avoid overcommitment

    OK, hands up — who among you feels like you’re doing too much? And how much of your to do list is made up of things that you’ve promised you’ll do, but you actually really don’t want to do? Overcommitment is incredibly common; in fact, it’s one of the main ways that people get stuck in the busy trap, spending all of their time doing lots of stuff, but not…

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  • The Most Underrated Personal Quality in Business

    underrated personal quality in business

    The Most Underrated Personal Quality in Business A few weeks ago I was so excited to be interviewed on ITV’s This Morning — behind the scenes I had the chance to connect with co-host Eamonn Holmes, who it turned out remembered me from when we met decades ago, back when I was still with Chris Eubanks in my first job out of uni! This really reminded me that the most underrated, yet…

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  • How to Repurpose Content So You’re Not Constantly in Creation Mode

    repurpose content

    I’ve found that creating content is one of those things that’s a lot like exercise. You get really excited at the beginning, throw yourself into it, enjoy it and think you’ll never get tired of it … then a few months later the fun has gone out of it and you’d rather file your taxes than write even one more blog post. There are a lot of reasons for this…

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  • Is Your Best Any Good?

    best any good

    How often do you find yourself saying “I’m doing the best I can”? It’s an easy go-to, especially when you’re stressed or you’re trying to do something new. And while there’s nothing wrong with truly doing the best you can, a lot of times, “I’m doing the best I can” doesn’t really mean that. It means “I’m trying, but it feels like too much hard work, so cut me some slack”. There’s a great quote by Seth…

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I think my unusual background has given me a broader perspective on both life and business.

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about Shaa

From the US to the UK, a state school to a scholarship to the City of London School for Girls, from the London School of Economics to writing for Cosmo, the only female boxing manager to starting my own businesses.

I’ve been lucky enough to work alongside some incredible people, both in the world of sport (Chris Eubank, Don King, Barry Hearn) and business: Sir Bob Geldof (as part of the founding team of and Sir James Dyson, who I am proud to have helped usurp Hoover as consumer champion. In fact, what I learned from them was more valuable than any MBA I could have done, anywhere.

Make It Happen Now! Download: 21 Steps To Creating A Business You Love!