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  • I’m Declaring War On Guilt. Come Join Me!

    Guilt Free Living - shaa.com

    Around this time of year, a lot of people start looking back at the year and judging themselves — it’s so easy to be optimistic at the beginning of the new year, but then you start putting things off as the year goes on, and keep doing that until they start putting out the Christmas decorations and you realize that the year’s almost over and another year has gone by…

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  • The Most Important (And Overlooked) Business Asset You’ll Ever Have

    Time For You

    If you’re anything like me as a business owner, then you spend a lot of time thinking about how to take care of your business assets. You find the best hosting company for your website, you buy backup software for your files, you make sure that your WiFi is blazing fast, and you buy planners and all kinds of stationery, all to make sure your business runs smoothly. But I’ve…

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  • My best (and most unexpected) work

    Welcome To The Sisterhood

    If you had told me five years ago that I would be running a women’s business retreat, I would have probably laughed! In a professional environment, I had always been more comfortable around men than women. I earned my stripes working in traditionally male-dominated industries, and up until a few years ago, I really believed that there wasn’t a difference between being a man and a woman in business. (In fact,…

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I think my unusual background has given me a broader perspective on both life and business.

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about Shaa

From the US to the UK, a state school to a scholarship to the City of London School for Girls, from the London School of Economics to writing for Cosmo, the only female boxing manager to starting my own businesses.

I’ve been lucky enough to work alongside some incredible people, both in the world of sport (Chris Eubank, Don King, Barry Hearn) and business: Sir Bob Geldof (as part of the founding team of Deckchair.com) and Sir James Dyson, who I am proud to have helped usurp Hoover as consumer champion. In fact, what I learned from them was more valuable than any MBA I could have done, anywhere.

Make It Happen Now! Download: 21 Steps To Creating A Business You Love!